Brand & Campaign Marketing · Wales, UK

Kanak
Jaswal.

↓ MBA · Available Now · Right to Work UK

I craft campaigns that make people stop scrolling. Blending brand storytelling, visual design, and data-driven strategy — especially for fashion, beauty & lifestyle brands.

Brand Strategy Campaign Execution Content Creation Social Media Google Ads ✓
K
🎯
📊
🎨
creative + strategic 🌿
📈
30%+
Campaign Reach
95%
Client Satisfaction
🏆
Distinction
MBA Capstone
About Me

Where bold ideas
meet real results.

I'm a marketing professional with an MBA in Global Marketing from the University of South Wales. I thrive at the intersection of creative instinct and data-driven thinking — building campaigns that are not just beautiful, but measurably effective.

Based in Wales with full right to work in the UK, I bring international perspective and a genuine passion for brands that make people feel something. Open to all opportunities — in-person, hybrid, or remote.

"The best marketing doesn't feel like marketing — it feels like a story you can't stop reading."

🎓
MBA — Global Marketing
University of South Wales, Wales, UK
Jun 2024 – Oct 2025 · Capstone: Distinction
📚
BA English Honours
University of Delhi, India
Jun 2021 – May 2024

Skills & Expertise

Marketing Skills
Social Media & Campaigns
Brand Storytelling & Visual Design
Copywriting & Content Planning
Performance Analytics
Tools & Software
CanvaAdobe IllustratorPhotoshop MailchimpMeta Business Suite Google AdsExcel CMS Platforms
Soft Skills
Stakeholder CommunicationCreative Direction Project ManagementConsumer Insight
Selected Work

Campaigns that
got results.

Real execution from ideation to analytics — strategy to scroll-stopping content.

01 / 04
Social Media Campaign

AriSTa Helmet Awareness Campaign

Managed end-to-end social media execution for a road safety brand campaign. Created and scheduled 15+ posts and reels across Instagram, Facebook, and LinkedIn — growing reach by 30%+ through trend-led, audience-focused content strategy backed by real-time analytics.

30%+
Reach Growth
15+
Posts & Reels
3
Platforms
CanvaAdobe IllustratorMailchimpExcel
AriSTa Safety · Campaign Visual
🪖
AriSTa Safety · Campaign
Every Ride
Deserves
a Helmet.
67% FEWER FATALITIES WITH A HELMET

Launching our national helmet awareness campaign. Because the right gear isn't optional — it's the difference that saves lives.

#WearIt #AriSTaSafety #HelmetAwareness #RideSafe
❤️ 2,847 💬 143 ↗️ 892 shares
Campaign Launch Post · Instagram
67% Without VS With Helmet
Did You Know?
67%
REDUCTION IN FATAL HEAD INJURIES
15+
Posts Created
30%+
Reach Growth
#AriSTaSafety #HelmetFacts #RideProtected
arista_safety
Stat Infographic · Instagram & LinkedIn
·
arista_safety 3/5
AriSTa Safety Campaign
Helmet Awareness · India
Your Helmet.
Your Story.
Your Life.

One choice. Every ride. The difference between coming home — and not.

67%
FEWER FATALITIES
15+
POSTS CREATED
30%+
REACH GROWTH
Wear It. Own It. ↑
#WearIt #AriSTa #HelmetAwareness #RideSafe
Instagram Reel · Redesigned Creative
Campaign reached 30%+ more audience across 3 platforms
Geely Global Marketing Strategy · Kanak Jaswal
Brand Positioning Framework
Geely Automotive
Global Market Entry
UK Market
EU Market
Asia Pacific
US Market
Score
Brand A+
Market A
Consumer A+
Digital A
Kanak Jaswal · MBA Global Marketing · 2025
Awarded: Distinction ⭐
Distinction ⭐
awarded top marks ✏️
02 / 04
Global Marketing Strategy

Geely Automotive
Capstone Project

Developed a comprehensive global brand positioning strategy for Geely Automotive through in-depth consumer analysis, competitive research, and market entry frameworks. Translated raw data into a visually compelling presentation that earned a Distinction — the highest grade available at MBA level.

A+
Distinction Award
4
Markets Analysed
MBA
Level Project
Market ResearchConsumer AnalysisBrand StrategyData Visualisation
03 / 04
Research & Data Analytics

Road Safety &
Traffic Awareness — Pune

Led primary research on urban traffic congestion in collaboration with Pune Police and a 27-member team. Collected, analysed, and visualised 200+ survey responses — translating raw data into an actionable public safety report using Excel and Google Forms.

200+
Survey Responses
27
Team Members
🏛️
Submitted to Police
ExcelGoogle FormsData VisualisationResearch Design
Z1 Z2 Z3 Z4 PUNE CITY
CONGESTION MAP
Road Safety Initiative · Pune
Urban Traffic
Awareness Report
🏛️
200+
Respondents
27
Team Members
6
Zones Studied
Congestion Index by Zone
Z1
85%
Z5
90%
Z3
75%
#RoadSafety #PuneTraffic #DataForChange #UrbanResearch
Research Infographic · LinkedIn
! !
Road Safety · Pune 2023
Awareness · Community Impact
Safe Roads
Begin With
Awareness.

"Traffic congestion isn't just an inconvenience — it's a public safety crisis. Our research across 6 zones in Pune reveals the patterns that put lives at risk daily."

— Kanak Jaswal, Research Lead
#RoadSafety #DataDriven #PunePolice
Read Report →
Awareness Post · LinkedIn & Facebook
📊 Data submitted to Pune Police · 200+ survey responses analysed
Fashion & Lifestyle — Brand Moodboard
Brand Vision
💄
🌸
✨ Lifestyle · Elegance · Story
👗
🎨
🌿
fashion · beauty · lifestyle — my passion space 💛
my passion 💕
where I want to work ✦
04 / 04
Fashion · Beauty · Lifestyle

My Brand Focus & Vision

Deeply passionate about the fashion, beauty, and lifestyle space — where visual identity and emotional storytelling meet. I bring a sharp aesthetic eye, trend-led content thinking, and the ability to translate brand values into campaigns that audiences genuinely connect with.

UK
Market Ready
Now
Available
Hybrid
Preferred
Visual StorytellingTrend AnalysisBrand IdentityAudience Engagement
Professional Experience

Building real-world
marketing skills.

🛒
Aug 2025 – Present
Customer Service Colleague
Tesco, UK
  • Served 100+ customers daily applying consumer behaviour insight
  • Maintained 99% accuracy in till operations
  • Delivered consistent brand experience in fast-paced UK retail
📋
May – Aug 2025
Transcription Project Management Intern
Inter-Action Training Ltd, Chepstow
  • Achieved 95% client satisfaction rate leading end-to-end projects
  • Reduced errors by 20% through cross-functional collaboration
  • Managed concurrent deadlines with strong attention to brand standards
🎓
2024 – 2025
MBA Global Marketing Graduate
University of South Wales, Wales
  • Geely Capstone: Global Marketing Strategy — Distinction
  • Specialised in brand positioning, integrated campaigns & consumer analysis
Certifications

Recognised Credentials

G
Google Ads Certification
Google
2024
G
Fundamentals of Digital Marketing
Google Digital Garage
2024
AriSTa Campaign — Core Team
Certificate of Appreciation
Traffic Management Survey
Certificate of Appreciation
Let's create something
brilliant together.

Open to all roles in Brand & Campaign Marketing — in-person, hybrid, and remote across Wales, Bristol, London, and the wider UK.

Email: kanakjaswal8@gmail.com
Phone: 07823 813374
LinkedIn: kanak-jaswal-marketing
Location: Cardiff, Wales, UK
Available for Immediate Start
Made with passion in Wales 🌿